Wear it proud


At Kids Up Front, we believe in the importance of fun in a child’s life. Fun is not a luxury. It is a basic need for children and youth to survive and thrive. The Kids Up Front Store empowers you to join this world-class movement with your purchases. With 100% of the profits coming back to Kids Up Front, you can feel good about your purchases knowing that you bring smiles to faces, bonding to families, and ease to the hearts of many deserving children, youth and families in our community – especially during these challenging times.

Together, we are making fun accessible for all! 


The kids feel: 'I do fit here, I'm part of society, I'm part of community.' It's about normalizing things for kids.

John, Agency Coordinator

Thank you for your generosity and kindness. We appreciate and are very happy for what you have done for us. You guys are super awesome!

Unit 302, Glenrose Hospital

These activities have been a godsent to our families with kids and youth. Such a special treat for the whole family. They are so appreciative! Thank you

Uncles & Aunts at Large